It’s common knowledge among e-marketers that up to 20% of emails from a typical e-cast can remain undelivered. There are many reasons for this, the most likely being that a list contains a high percentage of ‘gone-away’ and dormant records – hence the vital importance of using well-managed, high quality data. The other big offender, [...]
Friday, June 26, 2009
A well-planned marketing campaign will inevitably include a telemarketing element, because in most cases it’s essential to get feedback from prospects immediately after your eMails are sent out. This work is very often outsourced, with the telemarketing company working offline, completely independently. A more effective collaborative approach, however, is to tap into a web-based, real-time lead [...]
Thursday, June 25, 2009
Although B2B (business to business) and B2C (business to consumer) marketing share similar methodologies, such as direct marketing, internet marketing, email marketing and telemarketing, in practice they differ dramatically. B2C marketing focuses on a group or target consumer to convert shoppers into buyers. It’s product driven and generally features a large target market, single step buying [...]
|
|
|||||||||
 | |||||||||
|
|||||||||
eMarket2
3 Parkview Business Park
Crockford Lane
Basingstoke, Hampshire
RG24 8NA
United Kingdom
T: +44 (0) 1256 85 30 40
F: +44 (0) 1256 85 30 41
Email: info@emarket2.com
Web: www.emarket2.com
Friday, June 26, 2009
0 Comments