How do you find time to blog? Especially when it isn’t your ‘proper’ job? It’s a question I’m regularly asked by people who are thinking of starting a corporate blog or, just as often, those who are struggling to keep up with a blog they’ve already launched which is suffering from lack of momentum. My stock response [...]
Thursday, July 9, 2009
We marketers have had some serious adapting to do in recent years. Lead generation is becoming increasingly difficult. Whereas at one time technology was firmly on the marketers’ side, it now presents as many problems as it solves: TV advertising is less effective because of TiVo and DVR; spam filters obstruct our email; press advertising [...]
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Thursday, August 6, 2009
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