We marketers have had some serious adapting to do in recent years. Lead generation is becoming increasingly difficult. Whereas at one time technology was firmly on the marketers’ side, it now presents as many problems as it solves: TV advertising is less effective because of TiVo and DVR; spam filters obstruct our email; press advertising [...]
Friday, June 26, 2009
The USA Direct Marketing Association Power of Direct Marketing study reported that in 2007 B2B direct marketers spent $28 billion on telephone marketing. This is significantly more than was spent on direct mail: $21.4 billion; it also eclipses internet marketing, with a spend of $10.9 billion. The bulk of the telephone budget ($17.5 billion) was used [...]
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Thursday, July 9, 2009
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