eMarket2 Blogs

B2B lead generation using web video – 5 rules to help you crack the formula

B2B lead generation using web video – 5 rules to help you crack the formula “The secret of being a bore is to say everything.” Voltaire. FACT: marketing emails which incorporate video achieve click-through rates up to 5 times higher than conventional emails.  Web video is now the most widely used tool in social media. Yet despite [...]

B2B lead generation and social media networking – what works?

B2B lead generation and social media networking – what works? “Promise, large promise, is the soul of an advertisement.” Samuel Johnson. I’ve spoken a lot lately about the virtues of tapping into Twitter, Facebook, LinkedIn, YouTube and the like.  But when faced with such a bewildering array of possibilities, how do you make start?   Unless you’re already very well [...]

Inbound vs Outbound – which is more effective at generating new B2B leads? (Part 3)

Inbound vs Outbound – which is more effective at generating new B2B leads? (Part 3) “The surest sign that intelligent life exists elsewhere in the universe is that it has never tried to contact us.” Bill Watterson.  In my last post I was talking about when and how best to use inbound and outbound, and the distinctions between [...]

Inbound vs Outbound – which is more effective at generating new B2B leads? (Part 2)

Inbound vs Outbound – which is more effective at generating new B2B leads? (Part 2) “Beware the naked man who tries to sell you his shirt” Harvey Mackay. In my last post I was discussing the distinctions between inbound and outbound marketing and their relevance in different scenarios. In today’s post I want to drill down deeper into [...]

Inbound vs Outbound – which is more effective at generating new B2B leads? (Part 1)

Inbound vs Outbound – which is more effective at generating new B2B leads? (Part 1) “I’m clarifying the answer I thought I gave to the question I thought I was being asked.” Alistair Campbell (at the Chilcot Inquiry). This is getting to be something of a perennial issue, but judging by how often I’m asked about it, not [...]

Why nurturing must form a major part of your lead generation strategy

Why nurturing must form a major part of your lead generation strategy “Never underestimate the power of stupid people in large groups.” Michael Moore. I’ve regularly written of the importance of nurturing as a lead generation tool. Today I want to talk about what it means in practice.  So how does one go about ‘nurturing’ a lead? 1/ The [...]

Lead Nurturing – communicating with the influencers

Lead Nurturing – communicating with the influencers “Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.” Bill Gates. Regular readers will be aware that I refer frequently to the importance of lead nurturing as a complement to conventional pre-qualified lead generation. The [...]

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